Marin Software Incorporated Description
Marin Software Incorporated operates a cloud-based digital advertising management platform. Its Revenue Acquisition Management platform offers integrated digital advertising management solutions for search, display, social media, and mobile advertising. The company's platform consists of various modules, including Revenue Connect module that helps advertisers automate and streamline their ability to capture revenue data from a range of sources, such as ad servers, analytics systems, CRM platforms, and third party databases; Campaign Management module, which provides the digital advertiser with a unified interface to create, manage, and optimize campaigns across a range of publishers; Reporting and Analytics module that enables advertisers to report results at a business level and analyze cross-channel performance trends; and Optimization module, which helps advertisers manage bids across publishers. The company offers Marin Enterprise, which provides digital advertisers to manage large-scale advertising campaigns; and Marin Professional that is designed for rapid deployment and offers customers a complete workflow, analysis, and optimization solution for managing digital advertising. It also provides professional services, including certifying third party platform providers for customer revenue data integration; and support and customer services, such as training and delivering day-to-day platform support. The company sells its solutions directly to advertisers and to agencies in a range of industries. Marin Software Incorporated was founded in 2006 and headquartered in San Francisco, California.
Classification
Sector:
Technology
Industry:
Software - Application
Keywords:
Social Media
CRM
Digital Marketing
Online Advertising
Digital Advertising
Professional Services
Customer Services
Data Integration
Optimization Solution
Mobile Advertising
Campaign Management