MRAD vs. USMF ETF Comparison

Comparison of SmartETFs Advertising & Marketing Technology ETF (MRAD) to WisdomTree U.S. Multifactor Fund (USMF)
MRAD

SmartETFs Advertising & Marketing Technology ETF

MRAD Description

Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF is an exchange traded fund launched and managed by Guinness Atkinson Asset Management, Inc. It is co-managed by Penserra Capital Management, LLC. It invests in public equity markets of global region. It invests in stocks of companies operating across industrials, commercial and professional services, commercial services and supplies, office services and supplies, outsourced business services, consumer discretionary, media and entertainment, media, advertising, telemarketing and telephone soliciting services, marketing services, public relations services, broadcasting, retailing, internet and direct marketing retail, internet and direct marketing retail, information technology, software and services, application hosting services, application service providers (asps), customer relationship management (crm), online direct marketing, software, application software, enterprise software, customer relationship management (crm) software, marketing automation software, internet marketing automation software, communication services, companies that develop, produce, or distribute advertising, and marketing products and services, especially in ways that are related to digital media or make advertising or marketing more tailored or efficient. sectors. It invests in growth and value stocks of companies across diversified market capitalization. The fund employs fundamental analysis to create its portfolio. It employs proprietary research to create its portfolio. Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF was formed on September 21, 2020 and is domiciled in the United States.

Grade (RS Rating)

Last Trade

$15.34

Average Daily Volume

251

Number of Holdings *

21

* may have additional holdings in another (foreign) market
USMF

WisdomTree U.S. Multifactor Fund

USMF Description The investment seeks to track the price and yield performance, before fees and expenses, of the WisdomTree U.S. Multifactor Index. Under normal circumstances, at least 80% of the fund's total assets will be invested in component securities of the index and investments that have economic characteristics that are substantially identical to the economic characteristics of such component securities. The index is generally comprised of 200 U.S. companies with the highest composite scores based on two fundamental factors (value and quality measures) and two technical factors (momentum and correlation). The fund is non-diversified.

Grade (RS Rating)

Last Trade

$45.12

Average Daily Volume

23,723

Number of Holdings *

197

* may have additional holdings in another (foreign) market
Performance
Period MRAD USMF
30 Days 1.39% -0.65%
60 Days 4.11% 0.73%
90 Days 0.13% -2.53%
12 Months 3.64% 19.17%
0 Overlapping Holdings
Symbol Grade Weight in MRAD Weight in USMF Overlap
MRAD Overweight 21 Positions Relative to USMF
Symbol Grade Weight
CRTO A 4.71%
AMZN A 4.67%
GOOGL A 4.64%
META A 4.61%
TTD A 4.59%
MGNI B 4.45%
ADBE B 4.36%
HUBS C 4.24%
CRM C 3.86%
PUBM D 3.84%
PEGA D 3.12%
TEAM C 3.0%
RAMP C 2.89%
TTGT B 2.73%
ROKU C 2.55%
BIDU F 2.54%
SPT D 2.31%
ZI F 2.14%
DV D 1.93%
YNDX C 1.67%
APPS F 1.11%
MRAD Underweight 197 Positions Relative to USMF
Symbol Grade Weight
ROP B -1.49%
MSI B -1.48%
VRSN C -1.48%
IBM B -1.42%
CSCO D -1.38%
FFIV C -1.33%
CTSH C -1.3%
SNX D -1.23%
GDDY A -1.2%
AKAM F -1.16%
NSIT C -1.16%
TMUS B -1.14%
VNT D -1.14%
TDY D -1.11%
EA B -1.07%
T B -1.0%
FOXA B -0.99%
CMCSA F -0.98%
JNPR B -0.96%
NTAP A -0.92%
NYT A -0.92%
HPQ C -0.9%
HPE C -0.89%
OMC D -0.87%
DBX D -0.87%
VZ B -0.86%
WDAY D -0.86%
CRUS A -0.84%
TJX A -0.83%
DRI D -0.78%
QCOM B -0.78%
MUSA C -0.77%
DIS D -0.75%
WPC D -0.74%
DOCU C -0.73%
HST D -0.72%
RHP D -0.71%
IPG F -0.71%
GNTX D -0.7%
HRB B -0.69%
TXRH B -0.68%
CIEN F -0.66%
CMG D -0.66%
FTNT C -0.65%
JBL F -0.63%
ARMK C -0.61%
EPAM F -0.61%
APP B -0.61%
APPF B -0.58%
DPZ D -0.57%
GM B -0.55%
ULTA D -0.52%
DTM B -0.49%
FSLR C -0.48%
JNJ F -0.48%
RL C -0.46%
ABBV C -0.46%
WM B -0.45%
REGN B -0.44%
UTHR B -0.44%
MCK B -0.44%
HIG C -0.43%
ECL B -0.43%
XOM D -0.43%
LMT C -0.43%
HOLX C -0.43%
LDOS B -0.43%
EHC B -0.43%
ATR D -0.42%
EXPE C -0.42%
BSX B -0.42%
L D -0.42%
CACI B -0.42%
RSG A -0.42%
FANG B -0.42%
MRK C -0.42%
GILD C -0.42%
ANF C -0.41%
KMB B -0.41%
CL B -0.41%
DGX C -0.41%
INGR D -0.4%
ACI F -0.4%
RGA C -0.4%
MMC B -0.39%
CNA B -0.39%
CAH D -0.39%
JPM B -0.39%
BRK.A C -0.39%
PG C -0.38%
SYK B -0.38%
BMY F -0.38%
CBOE D -0.38%
ETR D -0.38%
ELV C -0.38%
AFL B -0.38%
CW C -0.38%
ADTN D -0.38%
CHRD C -0.38%
CHE D -0.37%
OGE C -0.37%
INCY D -0.37%
AMP B -0.37%
NBIX C -0.37%
TRV D -0.37%
WRB C -0.37%
WMT A -0.37%
PPC B -0.36%
SYY D -0.36%
UNM D -0.36%
POST C -0.36%
DCI D -0.36%
PSN C -0.36%
MSA C -0.36%
DKS C -0.36%
ORI D -0.36%
MO A -0.36%
ZBH D -0.36%
DVN D -0.35%
CINF C -0.35%
PRU B -0.35%
UHS C -0.35%
MKL D -0.35%
MPC D -0.35%
KR C -0.35%
AIG D -0.35%
WSM D -0.35%
HCA C -0.35%
AXP C -0.34%
CMI D -0.34%
VRTX B -0.34%
WAB D -0.34%
VOYA D -0.34%
PCAR D -0.34%
KEX B -0.34%
EXEL C -0.34%
VLO D -0.34%
AEP C -0.34%
GPS C -0.33%
AIZ D -0.33%
MOH F -0.33%
KHC D -0.33%
MET D -0.33%
PRI C -0.33%
RYAN B -0.33%
RLI D -0.33%
AFG D -0.33%
WFC C -0.33%
GPK D -0.32%
CAG D -0.32%
EME D -0.32%
HII D -0.32%
DE F -0.32%
HAL F -0.32%
FLS D -0.32%
SAIC D -0.32%
EIX C -0.32%
IBKR B -0.32%
VTRS D -0.32%
PCG D -0.32%
GIS D -0.32%
TAP F -0.31%
XEL D -0.31%
LPLA B -0.31%
ALL D -0.31%
CNC D -0.31%
TXT D -0.31%
WWD D -0.31%
PGR B -0.3%
DINO D -0.3%
AYI D -0.29%
CMC D -0.29%
SYF B -0.29%
EQH B -0.29%
OVV D -0.29%
STLD D -0.28%
LLY A -0.28%
APA F -0.28%
APO B -0.28%
WRK C -0.28%
ALSN D -0.28%
CI D -0.28%
CCK F -0.27%
OC D -0.27%
NRG D -0.27%
CNM D -0.27%
FCNCA C -0.26%
DAL D -0.25%
DVA C -0.25%
CRBG C -0.25%
THC C -0.25%
MLI C -0.25%
SFM B -0.25%
MTB C -0.24%
HQY B -0.24%
TGT D -0.21%
GL D -0.15%
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