Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Weak or Absent

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Nov 20	B	Weak or Absent	Up	Flat	Flat	0.60%
Nov 19	B	Weak or Absent	Up	Flat	Flat	0.56%
Nov 18	A	Weak or Absent	Up	Up	Flat	0.28%
Nov 15	A	Weak or Absent	Up	Up	Flat	0.16%
Nov 14	A	Weak or Absent	Up	Flat	Flat	0.48%
Nov 13	A	Weak or Absent	Up	Up	Flat	0.30%
Nov 12	B	Strong	Up	Up	Flat	0.32%
Nov 11	B	Strong	Up	Flat	Flat	0.48%
Nov 8	B	Strong	Up	Up	Flat	0.32%
Nov 7	B	Strong	Up	Up	Flat	0.32%