Trend Table for HTLFP - Heartland Financial USA, Inc. - Depositary Shares, each representing a 1/400th ownership interest in a share of 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E

Current Trend Strength: Strong

Date	Grade	ADX	Long Term	Intermediate Term	Short Term	% Chg
Oct 1	B	Strong	Up	Up	Up	0.00%
Sep 30	B	Strong	Up	Flat	Flat	0.54%
Sep 27	C	Strong	Up	Flat	Flat	0.65%
Sep 26	C	Strong	Up	Flat	Flat	0.61%
Sep 25	C	Strong	Up	Flat	Flat	0.61%
Sep 24	C	Strong	Up	Flat	Flat	0.85%
Sep 23	B	Strong	Up	Up	Flat	0.22%
Sep 20	C	Strong	Up	Flat	Flat	0.53%
Sep 19	C	Strong	Up	Flat	Flat	0.49%
Sep 18	C	Strong	Up	Flat	Flat	0.69%