The Arena Group Holdings, Inc. is a data-driven media company that focuses on building deep content verticals powered by a digital media platform (the Platform), empowering premium publishers who impact, inform, educate, and entertain. It focuses on leveraging the Platform and iconic brands in targeted verticals to maximize the audience, improve engagement, and optimize monetization of digital publishing assets for the benefit of its users, advertiser clients, and its owned and operated properties as well as properties the firm runs on behalf of its independent publisher partners. The company operates the media businesses for Sports Illustrated, TheStreet, Inc., and College Spun Media Incorporated. It also powers independent publisher partners, including Biography, History, and FanNation. The company was founded by James C. Heckman Jr. on October 1, 1990 and is headquartered in New York, NY.