The Children's Place Retail Stores, Inc. operates as a children's specialty apparel retailer in North America. The company provides apparel, accessories, and shoes for children from newborn to 10 years of age. It designs, contracts to manufacture, and sells merchandise under The Children's Place brand name. The company serves the wardrobe needs of girls and boys, baby girls and boys, and newborn. It also engages in international franchise business through territorial agreements with franchisees. As of February 2, 2013, the company operated 1,095 stores and an Internet store at childrensplace.com. The Children's Place Retail Stores, Inc. was founded in 1969 and is based in Secaucus, New Jersey.