Sportradar Group AG focuses on operating as a holding company for Sportradar Holding AG that provides integrated sports data and technology platforms to the sports betting industry in the United Kingdom, Malta, Switzerland, and internationally. The company offers mission-critical software, data, and content to sports leagues, betting operators, and media companies. Its software solutions address the entire sports betting value chain from traffic generation and advertising technology to the collection, processing, and extrapolation of data and odds, as well as to visualization solutions, risk management, and platform services. The company was founded in 2001 and is headquartered in St. Gallen, Switzerland.