DV Stock Discussion
DoubleVerify Holdings, Inc. Description
DoubleVerify Holdings, Inc. offers a software platform for digital media measurement, data, and analytics. The company offers DV Authentic Ad, a metric of digital media quality that evaluates the existence of fraud, brand safety, viewability, and geography for each digital ad; DV Authentic Attention solution that provides exposure and engagement predictive analytics to drive campaign performance; and Custom Contextual solution, which allows advertisers to match their ads to relevant content to maximize user engagement and drive campaign performance. The company also provides DV Publisher suite, which includes unified analytic, campaign delivery insight, media quality insight and optimization, industry benchmark, and video delivery automation solutions; Pinnacle that provides customers with access to data on all the digital ads and enables them to make changes to ad strategies on a real-time basis; and Connected TV (CTV) solution that detects fraudulent device signatures. Its software solutions are integrated across the digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. DoubleVerify Holdings, Inc. was founded in 2008 and is based in New York, New York.
Industry: Software - Application
Keywords: Information And Communications Technology Digital Marketing Online Advertising Software Platform Mass Media Smart TV Digital Advertising Ecosystem Digital Media Quality
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