Coffee Holding Company, Inc. engages in manufacturing, roasting, packaging, marketing, and distributing roasted and blended coffees in the United States and Canada. The company offers products in three categories: wholesale green coffee, private label coffee, and branded coffee. The wholesale green coffee product category consists of unroasted raw beans of approximately 90 varieties imported from worldwide that are sold to large and small roasters, and coffee shop operators. The private label coffee product category includes coffee roasted, blended, packaged, and sold under the specifications and names of others. As of October 31, 2011, the company supplied private label coffee under approximately 39 different labels to wholesalers and retailers in cans, brick packages, and instants in various sizes. The branded coffee product category comprises coffee roasted and blended to the company's own specifications and offered under various brand names to supermarkets, wholesalers, and individually-owned stores. The company also offers other products, including trial-sized mini-brick coffee packages, specialty instant coffees, instant cappuccinos and hot chocolates, and tea line products. Its coffee brands include Cafe Caribe, S&W, Cafe Supremo, Don Manuel, Fifth Avenue, Via Roma, and IL CLASSICO. Coffee Holding Company, Inc. markets its private label and wholesale coffee through trade shows, industry publications, face-to-face contacts, internal sales force, and non-exclusive independent food and beverage sales brokers, as well as through its Web site, coffeeholding.com. The company was founded in 1971 and is headquartered in Staten Island, New York.