Weibo Corporation operates as a social media platform for people to create, distribute, and discover Chinese-based content in the People's Republic of China. It operates in two segments, Advertising and Marketing Services, and Other Services. The company offers self-expression products that enable users to express themselves on its platform; social products to promote social interaction between users on its platform; discovery products, which allows users to discover content on its platform; notifications that enables users to be notified of Weibo account activities through SMS or push notification on their device; third-party online games, including role playing games, card games, strategy games, and real life simulation games; and additional functions through VIP memberships. It also develops mobile apps, such as Weibo Headlines, which aggregates news and information, and delivers them in an information feed format; Weibo Weather, a weather app; and WeiDisk, a cloud-based app for mobile devices and personal computers that allows users to store and share documents, photos, and other files. In addition, the company provides advertising and marketing solutions, including social display ads and promoted marketing products, which enable large companies, small-and-medium enterprises, and individuals to promote their brands and conduct marketing activities. Further, it offers products that allow platform partners to link their Websites and mobile apps to its platform, enabling their users to share content to Weibo; app, page app, and enterprise application programming interfaces, which allows third-party developers to build apps to serve individual and organization users; and Weibo Credit that allows its users to purchase in-game virtual items and other types of fee-based services on Weibo, and platform partners to receive payment. Weibo Corporation was founded in 2009 and is headquartered in Beijing, China. Weibo Corporation is a subsidiary of SINA Corporation.