Citizens, Inc., through its subsidiaries, provides life insurance products in the United States and internationally. It primarily offers whole life insurance, endowments, credit insurance, final expense, and limited liability property policies. The company's Life Insurance segment offers whole life insurance and endowment policies to high net worth and high income residents in Latin America and the Pacific Rim. This segment offers its products through independent marketing firms and consultants. Its Home Service Insurance segment provides pre-need and final expense ordinary life insurance and annuities to middle and lower income individuals primarily in Louisiana, Mississippi, and Arkansas. This segment markets its products through funeral homes and a home service marketing distribution system. The company was founded in 1969 and is based in Austin, Texas.