Build-A-Bear Workshop, Inc. operates as a specialty retailer of plush animals and related products. The company's merchandise comprises approximately 30 styles of animals to be stuffed; clothing, shoes, and accessories for the stuffed animals; and other brand appropriate toy and novelty items. It also licenses its Build-A-Bear Workshop brand to third parties to manufacture and sell merchandise to other retailers. The company has strategic relationships with Disney, Sanrio, Skechers, Justice, Star Wars, MLB, NBA, NFL, the NHL, and World Wildlife Fund U.S. and Canada. As of May 2, 2013, it operated approximately 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, the United Kingdom, and Ireland; and franchise stores in Europe, Asia, Australia, Africa, the Middle East, Mexico and South America. The company also sells its products through a Web store. Build-A-Bear Workshop, Inc. was founded in 1997 and is headquartered in St. Louis, Missouri.