Atlanticus Holdings Corporation provides credit and related financial services and products to underserved consumer credit market in the United States. It operates in two segments, Credit Cards and Other Investments, and Auto Finance. The Credit Cards and Other Investments segment collects on portfolios of credit card receivables underlying now-closed credit card accounts, including receivables originated through third-party financial institutions and portfolios of receivables purchased from third-party financial institutions. This segment offers private label merchant credit product, whereby the company partners with retailers to provide credit at the point of sale to their customers; and includes investment activities in ancillary finance, technology, and other businesses. It also provides loan servicing activities, including underwriting, marketing, customer service, and collections operations for third parties. The Auto Finance segment, through its CAR platform, purchases auto loans at a discount, services auto loans, and provides floor-plan financing to a network of pre-qualified independent automotive dealers and automotive finance companies serving dealers in 37 states. This segment also collects on portfolios of auto finance receivables. The company was formerly known as CompuCredit Holdings Corporation and changed its name to Atlanticus Holdings Corporation in November 2012. Atlanticus Holdings Corporation was founded in 1996 and is headquartered in Atlanta, Georgia.