Fundsmith is a London-based investment management company, founded in 2010 by Terry Smith. As of September 2017, Fundsmith manages over £12bn in assets. Smith has been referred to as "the English Warren Buffett”, after achieving superior investment returns with investment strategies similar to the US investor.Fundsmith operates a buy and hold investment strategy with a portfolio based on a small number of stocks, chosen on the basis of company fundamentals and defensible competitive advantages. Stocks are chosen through in-house analysis of company fundamentals, eschewing other techniques such as momentum investing, market timing or shorting.