Monster Energy is an energy drink that was introduced by Hansen Natural Company (now Monster Beverage Corporation) in April of 2002. Monster Energy has a 35% share of the energy drink market, the second highest share after Red Bull.
There are 34 different drinks under the Monster brand in North America, including its core Monster Energy line, Java Monster, Extra Strength, Import, Rehab, Dragon Tea, Monster Hydro and Muscle Monster.Monster Energy is known for their sponsorship and support for extreme sports events, such as Bellator MMA, Ultimate Fighting Championship, Moto GP, BMX, motocross, speedway, skateboarding, snowboarding and the Monster Energy NASCAR Cup Series (2017–19). Monster currently sponsors the FIA World Rallycross Championship, and the PBR: Unleash the Beast Professional Bull Riders tour, in addition to sponsoring the bag of professional golfer Tiger Woods. The company also has a strong presence in the music industry, promoting a number of music bands around the world in the Monster Energy Outbreak Tour, like Fetty Wap, Iggy Azalea, 21 Savage, Asking Alexandria, Anthrax, The Word Alive, Machine Gun Kelly, Suicidal Tendencies, Maximum the Hormone, Korn, and Five Finger Death Punch.Energy drinks have been at the forefront of health & safety concerns, facing allegations that excessive consumption can lead to cardiac and psychiatric conditions; however, the European Food Safety Authority concluded that adequate consumption of Monster is not a safety concern.