Data Management Platform Stocks List
Symbol | Grade | Name | % Change | |
---|---|---|---|---|
TTD | A | The Trade Desk, Inc. | 1.15 | |
BABA | D | Alibaba Group Holding Limited | 2.57 | |
YEXT | D | Yext, Inc. | -1.90 |
Related Industries: Software - Application Software - Infrastructure Specialty Retail
Related ETFs - A few ETFs which own one or more of the above listed Data Management Platform stocks.
Symbol | Grade | Name | Weight | |
---|---|---|---|---|
FDNI | C | First Trust Dow Jones International Internet ETF | 9.99 | |
CXSE | D | WisdomTree China ex-State-Owned Enterprises Fund | 8.88 | |
FXI | C | iShares China Large-Cap ETF | 8.87 | |
KWEB | C | KraneShares CSI China Internet ETF | 8.87 | |
CHIQ | F | Global X China Consumer ETF | 8.62 |
Compare ETFs
- Data Management Platform
A data management platform (DMP) is a software platform used for collecting and managing data. They allow businesses to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. DMPs may use big data and artificial intelligence algorithms to process and analyze large data sets about users from various sources. Some advantages of using DMPs include data organization, increased insight on audiences and markets, and effective advertisement budgeting. On the other hand, DMPs often have to deal with privacy concerns due to the integration of third-party software with private data. This technology is continuously being developed by global entities such as Nielsen and Oracle.
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