Retail and wholesale trade are two different types of business models that involve the buying and selling of goods. Retail trade involves the sale of goods to the end consumer, while wholesale trade involves the sale of goods to businesses or other organizations that will then resell the goods to the end consumer. Retailers typically purchase goods from wholesalers and then mark up the price to make a profit. Wholesalers purchase goods in bulk from manufacturers and then sell them to retailers at a discounted price.