Information assurance (IA) is the practice of assuring information and managing risks related to the use, processing, storage, and transmission of information. Information assurance includes protection of the integrity, availability, authenticity, non-repudiation and confidentiality of user data. IA encompasses not only digital protections but also physical techniques. These protections apply to data in transit, both physical and electronic forms, as well as data at rest . IA is best thought of as a superset of information security (i.e. umbrella term), and as the business outcome of information risk management.