MRAD vs. XPND ETF Comparison

Comparison of SmartETFs Advertising & Marketing Technology ETF (MRAD) to First Trust Expanded Technology ETF (XPND)
MRAD

SmartETFs Advertising & Marketing Technology ETF

MRAD Description

Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF is an exchange traded fund launched and managed by Guinness Atkinson Asset Management, Inc. It is co-managed by Penserra Capital Management, LLC. It invests in public equity markets of global region. It invests in stocks of companies operating across industrials, commercial and professional services, commercial services and supplies, office services and supplies, outsourced business services, consumer discretionary, media and entertainment, media, advertising, telemarketing and telephone soliciting services, marketing services, public relations services, broadcasting, retailing, internet and direct marketing retail, internet and direct marketing retail, information technology, software and services, application hosting services, application service providers (asps), customer relationship management (crm), online direct marketing, software, application software, enterprise software, customer relationship management (crm) software, marketing automation software, internet marketing automation software, communication services, companies that develop, produce, or distribute advertising, and marketing products and services, especially in ways that are related to digital media or make advertising or marketing more tailored or efficient. sectors. It invests in growth and value stocks of companies across diversified market capitalization. The fund employs fundamental analysis to create its portfolio. It employs proprietary research to create its portfolio. Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF was formed on September 21, 2020 and is domiciled in the United States.

Grade (RS Rating)

Last Trade

$15.38

Average Daily Volume

182

Number of Holdings *

8

* may have additional holdings in another (foreign) market
XPND

First Trust Expanded Technology ETF

XPND Description The investment seeks to provide long-term capital appreciation. The fund will invest at least 80% of its net assets in the common stocks of companies identified by it?s investment advisor as either information technology companies or consumer discretionary and communication services companies whose operations are principally derived from and/or dependent upon technology (such companies are collectively referred to herein as ?Expanded Technology Companies?). The fund?s investments will be concentrated (i.e., invest more than 25% of fund assets) in the industries or group of industries comprising the information technology sector. It is non-diversified.

Grade (RS Rating)

Last Trade

$30.10

Average Daily Volume

2,777

Number of Holdings *

50

* may have additional holdings in another (foreign) market
Performance
Period MRAD XPND
30 Days 0.80% 2.66%
60 Days 1.44% 5.64%
90 Days 2.55% 8.69%
12 Months 22.57% 35.05%
4 Overlapping Holdings
Symbol Grade Weight in MRAD Weight in XPND Overlap
ADBE D 3.96% 3.79% 3.79%
CRM B 4.01% 5.38% 4.01%
GOOGL B 4.12% 4.41% 4.12%
META C 5.11% 4.55% 4.55%
MRAD Overweight 4 Positions Relative to XPND
Symbol Grade Weight
TTD B 5.03%
CRTO D 4.9%
MGNI B 4.52%
AMZN B 4.39%
MRAD Underweight 46 Positions Relative to XPND
Symbol Grade Weight
ORCL A -5.44%
NVDA A -5.05%
TMUS B -4.81%
V A -4.58%
MA B -4.42%
AVGO D -4.3%
MSFT D -4.2%
AAPL C -4.09%
NOW B -3.71%
INTU B -3.4%
IBM C -3.34%
TXN C -3.26%
QCOM F -3.17%
AMAT F -2.66%
PANW A -2.22%
FI A -2.11%
ANET D -2.1%
LRCX F -1.69%
APH B -1.52%
PYPL B -1.52%
KLAC F -1.5%
CRWD B -1.46%
MSI A -1.43%
MRVL B -1.36%
WDAY C -1.24%
ADSK A -1.15%
CHTR B -0.98%
APP B -0.7%
WMG B -0.27%
CPAY A -0.27%
GEN B -0.26%
FOXA B -0.26%
EA A -0.25%
IT C -0.25%
TDY B -0.25%
HPE B -0.25%
TYL B -0.24%
OMC D -0.24%
MANH D -0.24%
PTC B -0.24%
NTAP C -0.22%
BSY D -0.21%
SWKS F -0.18%
TER F -0.18%
CDW F -0.18%
MPWR F -0.14%
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