MRAD vs. XDAT ETF Comparison

Comparison of SmartETFs Advertising & Marketing Technology ETF (MRAD) to Franklin Exponential Data ETF (XDAT)
MRAD

SmartETFs Advertising & Marketing Technology ETF

MRAD Description

Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF is an exchange traded fund launched and managed by Guinness Atkinson Asset Management, Inc. It is co-managed by Penserra Capital Management, LLC. It invests in public equity markets of global region. It invests in stocks of companies operating across industrials, commercial and professional services, commercial services and supplies, office services and supplies, outsourced business services, consumer discretionary, media and entertainment, media, advertising, telemarketing and telephone soliciting services, marketing services, public relations services, broadcasting, retailing, internet and direct marketing retail, internet and direct marketing retail, information technology, software and services, application hosting services, application service providers (asps), customer relationship management (crm), online direct marketing, software, application software, enterprise software, customer relationship management (crm) software, marketing automation software, internet marketing automation software, communication services, companies that develop, produce, or distribute advertising, and marketing products and services, especially in ways that are related to digital media or make advertising or marketing more tailored or efficient. sectors. It invests in growth and value stocks of companies across diversified market capitalization. The fund employs fundamental analysis to create its portfolio. It employs proprietary research to create its portfolio. Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF was formed on September 21, 2020 and is domiciled in the United States.

Grade (RS Rating)

Last Trade

$15.10

Average Daily Volume

473

Number of Holdings *

21

* may have additional holdings in another (foreign) market
XDAT

Franklin Exponential Data ETF

XDAT Description XDAT provides exposure to companies that may benefit from exponential data or the use of large data sets and/or the growth of data, including systems, services, hardware, software and other digital and physical infrastructure related to data creation, amplification, collection, cleaning, recording, analysis, processing, transmission, delivery, storage, encryption and security. These may include firms that either monetize data or have the potential in the future to monetize data, such as those offering cloud computing technologies and services, data supporting infrastructure, data analytics solutions, artificial intelligence, machine learning, and augmented and virtual reality. In constructing the portfolio the investment managers use a proprietary fundamental, bottom-up research and analysis which leverages insights from diverse sources. The Fund may invest across economic sectors but it leans heavily towards information technology related industries.

Grade (RS Rating)

Last Trade

$22.80

Average Daily Volume

1,795

Number of Holdings *

44

* may have additional holdings in another (foreign) market
Performance
Period MRAD XDAT
30 Days 2.02% 5.19%
60 Days 3.14% 3.83%
90 Days 0.73% 3.07%
12 Months -4.14% 19.50%
8 Overlapping Holdings
Symbol Grade Weight in MRAD Weight in XDAT Overlap
ADBE C 4.36% 0.39% 0.39%
CRM F 3.86% 1.67% 1.67%
GOOGL C 4.64% 5.48% 4.64%
HUBS F 4.24% 1.71% 1.71%
META C 4.61% 4.52% 4.52%
SPT D 2.31% 0.12% 0.12%
TTD C 4.59% 2.07% 2.07%
ZI F 2.14% 0.13% 0.13%
MRAD Overweight 13 Positions Relative to XDAT
Symbol Grade Weight
CRTO B 4.71%
AMZN C 4.67%
MGNI C 4.45%
PUBM D 3.84%
PEGA D 3.12%
TEAM D 3.0%
RAMP F 2.89%
TTGT C 2.73%
ROKU D 2.55%
BIDU D 2.54%
DV F 1.93%
YNDX C 1.67%
APPS D 1.11%
MRAD Underweight 36 Positions Relative to XDAT
Symbol Grade Weight
MSFT C -9.42%
CRWD C -6.66%
PANW C -5.77%
NOW C -5.38%
DDOG C -5.25%
FICO A -4.71%
ANET C -4.52%
MDB F -3.72%
EQIX C -3.58%
TMUS B -2.99%
SNOW F -2.69%
MNDY C -2.61%
IT C -2.2%
NET C -2.13%
SPGI A -1.93%
ZS C -1.66%
MSCI C -1.59%
FTNT D -1.5%
ACN D -1.48%
FDS D -1.38%
DXCM D -1.24%
S D -1.17%
CCI C -1.14%
SBAC C -1.01%
CFLT F -0.95%
KEYS D -0.82%
GTLB D -0.69%
MCO A -0.6%
NFLX C -0.5%
VRSK B -0.49%
VRT D -0.44%
AKAM D -0.43%
QLYS F -0.35%
GLOB D -0.3%
TRU B -0.24%
CXM F -0.15%
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