MRAD vs. SMCO ETF Comparison

Comparison of SmartETFs Advertising & Marketing Technology ETF (MRAD) to Hilton Small-MidCap Opportunity ETF (SMCO)
MRAD

SmartETFs Advertising & Marketing Technology ETF

MRAD Description

Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF is an exchange traded fund launched and managed by Guinness Atkinson Asset Management, Inc. It is co-managed by Penserra Capital Management, LLC. It invests in public equity markets of global region. It invests in stocks of companies operating across industrials, commercial and professional services, commercial services and supplies, office services and supplies, outsourced business services, consumer discretionary, media and entertainment, media, advertising, telemarketing and telephone soliciting services, marketing services, public relations services, broadcasting, retailing, internet and direct marketing retail, internet and direct marketing retail, information technology, software and services, application hosting services, application service providers (asps), customer relationship management (crm), online direct marketing, software, application software, enterprise software, customer relationship management (crm) software, marketing automation software, internet marketing automation software, communication services, companies that develop, produce, or distribute advertising, and marketing products and services, especially in ways that are related to digital media or make advertising or marketing more tailored or efficient. sectors. It invests in growth and value stocks of companies across diversified market capitalization. The fund employs fundamental analysis to create its portfolio. It employs proprietary research to create its portfolio. Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF was formed on September 21, 2020 and is domiciled in the United States.

Grade (RS Rating)

Last Trade

$15.38

Average Daily Volume

182

Number of Holdings *

8

* may have additional holdings in another (foreign) market
SMCO

Hilton Small-MidCap Opportunity ETF

SMCO Description The Sub-Adviser uses its proprietary Small & Mid Cap Opportunities investment process ("SMCO Process") to seek risk-adjusted returns by investing in U.S. equity securities within the small- and mid-cap asset classes. The fund"s portfolio will typically consist of between 50-75 stocks. The fund"s portfolio will consistently consist of stocks that the Sub-Adviser deems fundamentally attractive and reasonably valued. Under normal circumstances, at least 80% of the fund"s net assets, plus borrowings for investment purposes, will be invested in equity securities of small- and mid-capitalization companies.

Grade (RS Rating)

Last Trade

$26.77

Average Daily Volume

14,970

Number of Holdings *

61

* may have additional holdings in another (foreign) market
Performance
Period MRAD SMCO
30 Days 0.80% 6.87%
60 Days 1.44% 8.54%
90 Days 2.55% 9.72%
12 Months 22.57%
1 Overlapping Holdings
Symbol Grade Weight in MRAD Weight in SMCO Overlap
MGNI B 4.52% 2.17% 2.17%
MRAD Overweight 7 Positions Relative to SMCO
Symbol Grade Weight
META D 5.11%
TTD B 5.03%
CRTO D 4.9%
AMZN C 4.39%
GOOGL C 4.12%
CRM B 4.01%
ADBE C 3.96%
MRAD Underweight 60 Positions Relative to SMCO
Symbol Grade Weight
KD B -2.92%
CLH C -2.78%
HLI A -2.67%
PRIM A -2.6%
DY D -2.48%
EME A -2.47%
LYV A -2.47%
CFR B -2.17%
CBU B -2.14%
EQT B -2.08%
RL C -2.06%
NVT B -1.97%
TDY B -1.94%
MC C -1.91%
SAIA B -1.91%
BWXT B -1.78%
MTSI B -1.75%
CBSH B -1.75%
BURL B -1.72%
CYBR A -1.68%
CIEN C -1.66%
PLNT A -1.64%
CMC B -1.59%
J D -1.58%
BJ A -1.57%
IDA A -1.56%
BAH F -1.54%
VVV D -1.52%
RNR C -1.51%
MKSI C -1.5%
SFM A -1.45%
RS B -1.43%
BR A -1.43%
COLD D -1.42%
ENTG D -1.42%
TECH F -1.34%
IRT A -1.3%
DBRG F -1.28%
SNX D -1.27%
POOL C -1.21%
ATR B -1.18%
STE D -1.17%
CRL D -1.17%
SMPL B -1.16%
DOX D -1.15%
LSTR D -1.13%
CWEN C -1.12%
TENB C -1.11%
CTRA B -1.1%
CMS C -1.04%
WST C -1.02%
ARES A -1.0%
TFX F -0.92%
HP C -0.91%
ASH F -0.91%
MGY A -0.9%
ICFI F -0.77%
REXR F -0.76%
ARE F -0.75%
ELF C -0.74%
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