MRAD vs. NXTI ETF Comparison

Comparison of SmartETFs Advertising & Marketing Technology ETF (MRAD) to Simplify Next Intangible Core Index ETF (NXTI)

MRAD

SmartETFs Advertising & Marketing Technology ETF

MRAD Description

Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF is an exchange traded fund launched and managed by Guinness Atkinson Asset Management, Inc. It is co-managed by Penserra Capital Management, LLC. It invests in public equity markets of global region. It invests in stocks of companies operating across industrials, commercial and professional services, commercial services and supplies, office services and supplies, outsourced business services, consumer discretionary, media and entertainment, media, advertising, telemarketing and telephone soliciting services, marketing services, public relations services, broadcasting, retailing, internet and direct marketing retail, internet and direct marketing retail, information technology, software and services, application hosting services, application service providers (asps), customer relationship management (crm), online direct marketing, software, application software, enterprise software, customer relationship management (crm) software, marketing automation software, internet marketing automation software, communication services, companies that develop, produce, or distribute advertising, and marketing products and services, especially in ways that are related to digital media or make advertising or marketing more tailored or efficient. sectors. It invests in growth and value stocks of companies across diversified market capitalization. The fund employs fundamental analysis to create its portfolio. It employs proprietary research to create its portfolio. Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF was formed on September 21, 2020 and is domiciled in the United States.

Grade (RS Rating)

Last Trade

$14.91

Average Daily Volume

107

Number of Holdings ^*

* may have additional holdings in another (foreign) market

NXTI

Simplify Next Intangible Core Index ETF

NXTI Description

NXTI targets US companies with relatively high intangible capital-to-book assets ratios within their respective sectors. The fund defines intangible capital as productive assets that lack physical presence and are created through investments in brand, knowledge, and organization capital. The index construction starts by calculating a ratio of intangible capital-to-book assets for each security in an initial universe consisting of the largest 2000 US companies by market-cap. The 200 stocks with the highest intangible capital-to-book assets ratio are selected for inclusion. At least five stocks are included from each of the 13 sectors determined by the index provider using a combination of SIC and NAICS codes along with data from publicly available 10-K filings. Constituents are weighted by market capitalization, with individual security weights capped at 5%. The index reconstitutes quarterly.

Grade (RS Rating)

Last Trade

$28.25

Average Daily Volume

754

Number of Holdings ^*

* may have additional holdings in another (foreign) market

Performance

Period	MRAD	NXTI
30 Days	-1.63%	2.95%
60 Days	3.46%	7.17%
90 Days	-1.66%	7.94%
12 Months	10.81%

2 Overlapping Holdings

	Symbol	Grade	Weight in MRAD	Weight in NXTI	Overlap
	ADBE	F	3.93%	3.9%	3.9%
	META	A	5.05%	4.78%	4.78%

MRAD Overweight 18 Positions Relative to NXTI

Symbol	Grade	Weight
TTD	C	5.01%
CRTO	D	4.92%
MGNI	D	4.47%
AMZN	C	4.42%
GOOGL	C	4.07%
CRM	C	4.05%
HUBS	D	3.75%
PEGA	C	3.63%
ROKU	D	3.08%
BIDU	C	3.01%
PUBM	F	2.74%
TEAM	D	2.67%
RAMP	F	2.28%
TTGT	F	2.09%
APPS	F	2.05%
SPT	F	1.83%
ZI	D	1.72%
DV	F	1.66%

MRAD Underweight 8 Positions Relative to NXTI

Symbol	Grade	Weight
WMT	A	-5.18%
BRK.A	C	-4.26%
XOM	B	-3.57%
MA	A	-3.46%
IBM	C	-2.77%
NOW	C	-2.66%
UNH	B	-2.26%
HD	A	-1.49%