FMCX vs. MRAD ETF Comparison

Comparison of FMC Excelsior Focus Equity ETF (FMCX) to SmartETFs Advertising & Marketing Technology ETF (MRAD)

FMCX

FMC Excelsior Focus Equity ETF

FMCX Description

The fund is an actively managed exchange-traded fund (?ETF?) that, during normal market conditions, seeks to invest in approximately 25-30 U.S. exchange-traded common stocks of companies that are listed on U.S. national securities exchanges and trade contemporaneously with the shares of the fund. The fund adviser may also hold concentrated positions in common stocks, although the fund?s guidelines provide that no single investment should generally be more than 10% of the fund?s portfolio at acquisition. The fund is non-diversified.

Grade (RS Rating)

Last Trade

$28.94

Average Daily Volume

334

Number of Holdings ^*

* may have additional holdings in another (foreign) market

MRAD

SmartETFs Advertising & Marketing Technology ETF

MRAD Description

Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF is an exchange traded fund launched and managed by Guinness Atkinson Asset Management, Inc. It is co-managed by Penserra Capital Management, LLC. It invests in public equity markets of global region. It invests in stocks of companies operating across industrials, commercial and professional services, commercial services and supplies, office services and supplies, outsourced business services, consumer discretionary, media and entertainment, media, advertising, telemarketing and telephone soliciting services, marketing services, public relations services, broadcasting, retailing, internet and direct marketing retail, internet and direct marketing retail, information technology, software and services, application hosting services, application service providers (asps), customer relationship management (crm), online direct marketing, software, application software, enterprise software, customer relationship management (crm) software, marketing automation software, internet marketing automation software, communication services, companies that develop, produce, or distribute advertising, and marketing products and services, especially in ways that are related to digital media or make advertising or marketing more tailored or efficient. sectors. It invests in growth and value stocks of companies across diversified market capitalization. The fund employs fundamental analysis to create its portfolio. It employs proprietary research to create its portfolio. Guinness Atkinson Funds - SmartETFs Advertising & Marketing Technology ETF was formed on September 21, 2020 and is domiciled in the United States.

Grade (RS Rating)

Last Trade

$15.34

Average Daily Volume

251

Number of Holdings ^*

* may have additional holdings in another (foreign) market

Performance

Period	FMCX	MRAD
30 Days	2.25%	1.39%
60 Days	3.22%	4.11%
90 Days	1.28%	0.13%
12 Months	17.70%	3.64%

2 Overlapping Holdings

	Symbol	Grade	Weight in FMCX	Weight in MRAD	Overlap
	AMZN	A	5.01%	4.67%	4.67%
	GOOGL	A	1.77%	4.64%	1.77%

FMCX Overweight 50 Positions Relative to MRAD

Symbol	Grade	Weight
AAPL	A	6.93%
UNH	D	6.84%
KKR	C	6.14%
IAC	F	5.35%
GDDY	A	4.98%
MSFT	A	4.79%
LBRDK	C	4.24%
LSXMK	C	4.22%
GGG	D	3.98%
PYPL	D	3.9%
MTCH	F	3.18%
LSXMA	C	1.79%
LBRDA	C	1.74%
PG	C	1.3%
PM	B	1.21%
YUM	D	1.18%
CMCSA	F	1.13%
MCD	F	1.12%
AMGN	B	1.11%
KEYS	D	1.06%
VUSB	A	0.92%
ICSH	B	0.92%
GILD	C	0.87%
CL	B	0.85%
MO	A	0.84%
ENTG	B	0.82%
ARWR	C	0.72%
NKE	F	0.68%
HON	B	0.6%
DHR	D	0.55%
GOOG	A	0.5%
BAX	C	0.47%
YUMC	F	0.42%
MUSA	C	0.4%
SPGI	B	0.37%
MTX	C	0.33%
KEX	B	0.33%
EQR	B	0.3%
JPM	B	0.3%
MUR	D	0.25%
V	C	0.21%
FWONK	B	0.21%
BKNG	B	0.19%
FLWS	C	0.15%
GD	D	0.13%
BATRK	B	0.11%
PNR	D	0.1%
FWONA	C	0.05%
VMEO	F	0.03%
BATRA	C	0.02%

FMCX Underweight 19 Positions Relative to MRAD

Symbol	Grade	Weight
CRTO	A	-4.71%
META	A	-4.61%
TTD	A	-4.59%
MGNI	B	-4.45%
ADBE	B	-4.36%
HUBS	C	-4.24%
CRM	C	-3.86%
PUBM	D	-3.84%
PEGA	D	-3.12%
TEAM	C	-3.0%
RAMP	C	-2.89%
TTGT	B	-2.73%
ROKU	C	-2.55%
BIDU	F	-2.54%
SPT	D	-2.31%
ZI	F	-2.14%
DV	D	-1.93%
YNDX	C	-1.67%
APPS	F	-1.11%