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Marchex, Inc. operates as a mobile performance advertising company that delivers customer calls to businesses and analyzes those calls. The company also offers performance-based online advertising that connects advertisers with consumers across its owned Web sites, as well as third party Web sites. Its digital call advertising products and services include the provision of targeted pay-for-call advertisements through the Marchex Digital Call Marketplace to national advertisers, advertising agencies, and small advertiser reseller partners; and Marchex Call Analytics that offers ad campaign measurement and intelligence. The company also provides Call Analytics, a technology platform that provides data and insights to measure the performance of mobile, online, and offline advertising for advertisers and small business resellers, which includes phone numbers, call tracking, recording, call mining, real-time intelligence, and other insights. In addition, it offers Local Leads platform, a service digital advertising solution for small business resellers, such as Yellow Pages providers and vertical marketing service providers to sell digital call advertising and/or search marketing, and other lead products through their existing sales channels to their small business advertisers. Further, it offers pay-per-click advertisements services; account management services for advertisers to optimize their pay-per-click campaigns; and a private-label platform for publishers, which enables them to monetize their Web sites with contextual advertising. Additionally, it operates a Web Site Traffic, which includes approximately 200,000 of owned and operated Web sites focused on helping users make informed decisions about where to get local products and services. The company provides its services through direct sales and reseller partnerships in North America. The company was founded in 2003 and is headquartered in Seattle, Washington.