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Locafy Limited operates as a software-as-a-service company (SaaS) that specializes in local search engine marketing in Australia, Europe, the United States, and internationally. It focuses on commercializing its SaaS online publishing technology platform that comprises an integrated suite of solutions, such as listings, landing pages, locators, and marketplace for improving the local online presence for business owners. The company's platform publishes content to various devices that uses a web browser to display web content, as well as programmatically optimizes the published content for local search. It offers its solutions directly to customers, as well as through reseller channels comprising digital agencies and search engine optimization freelancers. The company was formerly known as Moboom Limited and changed its name to Locafy Limited in January 2021. Locafy Limited was incorporated in 2009 and is headquartered in Subiaco, Australia.