Technical Analysis for HHS - Harte-Hanks, Inc.

Grade Last Price % Change Price Change
F 5.78 -4.30% -0.26
HHS closed down 4.3 percent on Wednesday, November 20, 2024, on 2.39 times normal volume. The bears made the stock sink to a new 52-week low. Due to the stock's strong downtrend, it may remain oversold for a while. So, if you're looking for a reason to buy, don't put too much weight on it being oversold.
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Trend Table & Recent EOD Trading Signals

ADX Long Term Intermediate Term Short Term
Strong Down Down Down

Date Alert Name Type % Chg
New 52 Week Closing Low Bearish 0.00%
Lower Bollinger Band Walk Weakness 0.00%
New 52 Week Low Weakness 0.00%
Below Lower BB Weakness 0.00%
Down 3 Days in a Row Weakness 0.00%
Down 4 Days in a Row Weakness 0.00%
Lower Bollinger Band Touch Weakness 0.00%
Oversold Stochastic Weakness 0.00%
New 52 Week Closing Low Bearish -4.30%
Lower Bollinger Band Walk Weakness -4.30%

   Recent Intraday Alerts

Alert Time
2x Volume Pace about 17 hours ago
1.5x Volume Pace about 17 hours ago
Down 1 ATR about 17 hours ago
Down 5% about 18 hours ago
Down 3% about 18 hours ago

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Profile

Harte-Hanks, Inc. Description

Harte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services, Customer Care, and Fulfillment & Logistics Services. The company provides customer relationship management strategic services, including experience mapping, acquisition/winback initiatives, up-sell/cross-sell efforts, and retention, loyalty, and advocacy programs; audience identification and prioritization, predictive modeling, and data strategy services; data hygiene and cleansing services; print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice services; and Website and app development, e-commerce enablement, database building and management, platform architecture creation, and marketing automation technology services. It also offers contact center solutions, such as customer service comprising product information requests, product features descriptions, activating customer accounts, resolving complaints, cross-selling/up-selling, billing inquiries, address changes, claims, ordering/reservations, prequalification and warranty management, and health information and sales information; social media support consisting of respond to customer inquiries, product feature descriptions, and complaint resolution; and technical support, including handling inquiries regarding hardware, software, communications services and equipment, and Internet access technology and portal usage. In addition, the company provides product and mail fulfillment solutions, such as printing on demand, managing product recalls, and distributing literature and promotional products; third-party logistics and freight optimization services; and full-service direct mail services. It primarily serves B2B, consumer brand, financial services, retail, and healthcare vertical markets. Harte Hanks, Inc. was founded in 1923 and is headquartered in Austin, Texas.


Classification

Sector: Communication Services
Industry: Advertising Agencies
Keywords: E Commerce Supply Chain Management CRM Customer Relationship Management Printing Search Engine Voice Services Communications Services Data Collection Business Process Search Engine Marketing Promotional Products Product Marketing Warranty Management

Is HHS a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength

Indicators

Indicator Value
52 Week High 8.87
52 Week Low 5.57
Average Volume 15,144
200-Day Moving Average 7.50
50-Day Moving Average 7.20
20-Day Moving Average 6.90
10-Day Moving Average 6.61
Average True Range 0.34
RSI (14) 24.24
ADX 35.61
+DI 12.34
-DI 32.06
Chandelier Exit (Long, 3 ATRs) 6.44
Chandelier Exit (Short, 3 ATRs) 6.58
Upper Bollinger Bands 7.75
Lower Bollinger Band 6.05
Percent B (%b) -0.16
BandWidth 24.56
MACD Line -0.30
MACD Signal Line -0.18
MACD Histogram -0.1167
Fundamentals Value
Market Cap 41.71 Million
Num Shares 7.22 Million
EPS 3.07
Price-to-Earnings (P/E) Ratio 1.88
Price-to-Sales 0.29
Price-to-Book 2.75
PEG Ratio 0.62
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 6.56
Resistance 3 (R3) 6.57 6.33 6.43
Resistance 2 (R2) 6.33 6.13 6.32 6.39
Resistance 1 (R1) 6.06 6.01 5.93 6.04 6.34
Pivot Point 5.81 5.81 5.75 5.80 5.81
Support 1 (S1) 5.54 5.61 5.42 5.52 5.22
Support 2 (S2) 5.29 5.49 5.29 5.17
Support 3 (S3) 5.02 5.29 5.13
Support 4 (S4) 5.00