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Gaiam, Inc., together with its subsidiaries, operates as a lifestyle media company in the United States, Canada, Mexico, Japan, Italy, the United Kingdom, and Australia. It operates in two segments, Business and Direct to Consumer. The company offers information, media, and products and services in the areas of yoga, fitness, wellness, personal development, and media. It also provides an opportunity to launch and support new media releases; a sounding board for new product testing; promotional opportunities; a growing subscription base; and customer feedback. The company sells its products to businesses, retailers, international licenses, corporate accounts, media outlets, traditional retail stores, as well as through catalogs, Internet, direct response television, broadband, and subscriptions. As of December 31, 2012, Gaiam, Inc. sold its products through 60,000 retail stores. The company was founded in 1988 and is headquartered in Louisville, Colorado.