Technical Analysis for DRCT - Direct Digital Holdings, Inc.

Grade Last Price % Change Price Change
F 1.32 -7.04% -0.10
DRCT closed down 7.04 percent on Wednesday, November 20, 2024, on 1.67 times normal volume. The bears made the stock sink to a new 52-week low. Note that the stock is in oversold territory based on its Slow Stochastic indicator (14, 3, 3) -- so don't be surprised if it goes sideways or bounces.
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Trend Table & Recent EOD Trading Signals

ADX Long Term Intermediate Term Short Term
Weak or Absent Down Down Down

Date Alert Name Type % Chg
Calm After Storm Range Contraction 0.00%
Lower Bollinger Band Walk Weakness 0.00%
New 52 Week Low Weakness 0.00%
Outside Day Range Expansion 0.00%
Wide Bands Range Expansion 0.00%
Oversold Stochastic Weakness 0.00%
Jack-in-the-Box Bearish Bearish Swing Setup -7.04%
Stochastic Buy Signal Bullish -7.04%
Calm After Storm Range Contraction -7.04%
NR7 Range Contraction -7.04%

   Recent Intraday Alerts

Alert Time
Rose Above Previous Day's High about 22 hours ago
Rose Above Lower Bollinger Band about 22 hours ago
Up 5% about 22 hours ago
Up 3% about 22 hours ago
Down 1% about 22 hours ago

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Profile

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Classification

Sector: Communication Services
Industry: Advertising Agencies
Keywords: E Commerce Consumer Products Digital Marketing Online Advertising Advertising Communication Design Advertising Technology Digital Advertising Ecosystem

Is DRCT a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength

Indicators

Indicator Value
52 Week High 35.884
52 Week Low 1.26
Average Volume 110,557
200-Day Moving Average 7.11
50-Day Moving Average 2.42
20-Day Moving Average 2.35
10-Day Moving Average 1.99
Average True Range 0.33
RSI (14) 29.08
ADX 23.31
+DI 10.78
-DI 34.99
Chandelier Exit (Long, 3 ATRs) 2.07
Chandelier Exit (Short, 3 ATRs) 2.24
Upper Bollinger Bands 3.44
Lower Bollinger Band 1.26
Percent B (%b) 0.03
BandWidth 92.84
MACD Line -0.32
MACD Signal Line -0.17
MACD Histogram -0.1471
Fundamentals Value
Market Cap 3.95 Million
Num Shares 2.99 Million
EPS 0.32
Price-to-Earnings (P/E) Ratio 4.13
Price-to-Sales 1.63
Price-to-Book 31.63
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 1.70
Resistance 3 (R3) 1.72 1.61 1.63
Resistance 2 (R2) 1.61 1.52 1.60 1.61
Resistance 1 (R1) 1.47 1.46 1.42 1.45 1.59
Pivot Point 1.36 1.36 1.34 1.35 1.36
Support 1 (S1) 1.22 1.27 1.17 1.20 1.05
Support 2 (S2) 1.11 1.21 1.10 1.03
Support 3 (S3) 0.97 1.11 1.01
Support 4 (S4) 0.95