Technical Analysis for DRCT - Direct Digital Holdings, Inc.

Grade Last Price % Change Price Change
D 4.68 16.13% 0.65
DRCT closed up 16.13 percent on Monday, July 1, 2024, on 72 percent of normal volume. The stock rose above its 50 day moving average, improving its intermediate-term outlook by crossing above that important trendline.
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Trend Table & Recent EOD Trading Signals

ADX Long Term Intermediate Term Short Term
Strong Down Up Up

Date Alert Name Type % Chg
Crossed Above 50 DMA Bullish 0.00%
Wide Bands Range Expansion 0.00%
50 DMA Resistance Bearish 16.13%
Inside Day Range Contraction 16.13%
Wide Bands Range Expansion 16.13%
50 DMA Resistance Bearish 8.84%
Wide Bands Range Expansion 8.84%
NR7 Range Contraction 25.81%
NR7-2 Range Contraction 25.81%
Narrow Range Bar Range Contraction 25.81%

   Recent Intraday Alerts

Alert Time
Up 1 ATR about 5 hours ago
60 Minute Opening Range Breakout about 9 hours ago
Rose Above Previous Day's High about 9 hours ago
Up 10% about 9 hours ago
50 DMA Resistance about 10 hours ago

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Profile

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Classification

Sector: Communication Services
Industry: Advertising Agencies
Keywords: E Commerce Consumer Products Digital Marketing Online Advertising Advertising Communication Design Advertising Technology Digital Advertising Ecosystem

Is DRCT a Buy, Sell or Hold?

Indicator Bull Case Neutral / Hold Bear Case
50 DMA
200 DMA
ADX Trend
Oversold / Overbought
Relative Strength

Indicators

Indicator Value
52 Week High 35.884
52 Week Low 1.96
Average Volume 451,083
200-Day Moving Average 9.35
50-Day Moving Average 4.19
20-Day Moving Average 3.58
10-Day Moving Average 3.97
Average True Range 0.65
RSI (14) 56.33
ADX 29.43
+DI 30.75
-DI 16.09
Chandelier Exit (Long, 3 ATRs) 4.28
Chandelier Exit (Short, 3 ATRs) 4.16
Upper Bollinger Bands 5.19
Lower Bollinger Band 1.96
Percent B (%b) 0.84
BandWidth 90.39
MACD Line -0.08
MACD Signal Line -0.30
MACD Histogram 0.2193
Fundamentals Value
Market Cap 14 Million
Num Shares 2.99 Million
EPS 0.32
Price-to-Earnings (P/E) Ratio 14.63
Price-to-Sales 1.63
Price-to-Book 31.63
Pivot Point Level Traditional / Classic Fibonacci Demark Woodie Camarilla
Resistance 4 (R4) 5.79
Resistance 3 (R3) 5.68 5.21 5.60
Resistance 2 (R2) 5.21 4.93 5.26 5.54
Resistance 1 (R1) 4.95 4.76 5.08 5.05 5.48
Pivot Point 4.47 4.47 4.54 4.53 4.47
Support 1 (S1) 4.21 4.19 4.34 4.31 3.88
Support 2 (S2) 3.74 4.02 3.79 3.82
Support 3 (S3) 3.47 3.74 3.76
Support 4 (S4) 3.57